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Vilebrequin grows sales 10% while cutting replenishment 15%
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+10%
Sales growth in January
-15%
Replenishment quantities sent to stores
+10%
Sales growth in February
Vilebrequin is the world leader in premium swimwear, with 100 boutiques worldwide and an assortment built around seasonal drops, print-led products and thousands of size-level decisions.
Before autone, the replenishment process worked because the team worked tirelessly to make it work, but protecting sales meant pushing too much stock into boutiques.
autone helped the team move to demand-driven replenishment by boutique, product, size and print. The result: 15% fewer replenishment quantities sent to stores, with sales up 10% in January and 10% again in February.
Less stock pushed into stores. Better sales performance. Stronger trust in the algorithm.
About the brand
Vilebrequin is the world leader in premium swimwear, with 100 boutiques worldwide covering swimwear, ready-to-wear and accessories for the whole family.
The brand operates two collections per year, delivered through multiple drops. With an assortment built almost entirely around seasonal products, replenishment depends on speed, precision and an accurate understanding of product behaviour.
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Why autone?
Vilebrequin needed a smarter way to replenish boutiques . The team manages thousands of seasonal references across 100 boutiques, with only 79 permanent products in the range, making traditional sales-history logic too limited.
autone’s Replenishment module helped Vilebrequin move from cautious stock pushes to demand-driven decisions.
Recommendations now reflect store-level sales, size-level needs, seasonal behaviour and visual product matching. The team can also verify and adjust matching themselves, which helped build trust in the recommendations.
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Proactive, demand-driven replenishment recommendations
The challenge.
Before autone, Vilebrequin’s replenishment relied on manual execution. Two allocators managed 100 boutiques, thousands of seasonal references, two collections per year and multiple drops.
To avoid missed sales, boutiques were kept heavily covered. That protected availability, but created overstocked stores, crowded backrooms and too much inventory sitting in boutiques instead of being available for e-commerce or other locations.
The complexity was huge: around 1,500 colour references per store, across endless product, size and boutique combinations. Decisions were mostly based on the previous one to two weeks of sales, with little room for seasonality, product nuance or visual intelligence.
And with only 79 permanent products, Vilebrequin could not rely on repeat-product history. Prints, patterns and visual similarity shaped demand, but the team was too buried in execution to spend enough time on strategic analysis.
The solution
autone gives Vilebrequin a replenishment process based on real demand by boutique, product, size and print.
Instead of overstocking stores to stay safe, autone calculates what each location is likely to sell. Boutiques receive more precise quantities, while more stock stays available for e-commerce and other locations.
Visual matching connects seasonal products when direct sales history is limited, with the team able to verify and adjust matches themselves.
Within five weeks, autone connects nine data flows and launches live replenishments, driving lower quantities, higher sales and less backroom pressure.
"In five weeks, autone was connected to our data and running live for the European season. For a tool of this kind, that's a speed we didn't expect."
The results
Fewer ship-from-store orders: with less stock trapped in boutique backrooms, Vilebrequin kept more inventory available for e-commerce and other stores.
Stronger trust from store teams: store teams now understand and trust the recommendations, with a full network rollout presentation being prepared for all European boutique managers.
Sales growth in January
More precise replenishment helped stores sell more with less stock in the backroom. The team was no longer relying on higher boutique coverage as the main way to protect sales.
Replenishment quantities sent to stores
Vilebrequin reduced the amount of stock pushed into boutiques, with even sharper reductions in flagship locations. That eased backroom pressure and kept more inventory available centrally for e-commerce and other stores.
Sales growth in February
Sales continued to grow versus the same period the previous year, while replenishment quantities stayed lower. That gave the team stronger
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