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Lancel drives a projected 10% revenue lift while slashing inventory management times from days to hours.
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10%
projected increase in revenue through better stock optimization
95%
faster rebalancing from two and a half days to two hours
83%
faster replenishment: from three days to half a day
Luxury leather goods icon Lancel is no stranger to transformation, but using spreadsheets, pens and paper for inventory management meant always being one step behind. Roll on the automation revolution, and autone’s smarter inventory management to inject a projected 10% revenue boost while slashing process times from days to hours, including 95% faster rebalancing and 83% faster replenishment.
“I believe we can gain 8–10% in revenue performance just through better stock optimization. Before, we were losing around €10,000 per month, just at our flagship store, because we didn’t have the right stock available.”
– Claire Casteig, Retail Director, Lancel
About the brand.
In 1876, Angèle and Alphonse Lancel opened an innovative boutique on the Grands Boulevards in Paris, combining rare objects, jewelry, and accessories, including handbags. The house distinguished itself with avant-garde creations such as the first automatic lighter and the portable radio. In 1929, Lancel moved to Place de l'Opéra, becoming a meeting place for Parisian icons such as Joséphine Baker and Jean Renoir.
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Why autone?
Lancel needed a partner that could transform their entire inventory management approach across a diverse network of 63 POS, including an iconic flagship store, high street shops, shopping centers and department stores. autone stepped up to implement solutions to challenges across all stages of the product lifecycle – crunching data and using AI-driven insights to deliver outstanding results.
“At some point in the season, we found ourselves completely out of our top-performing SKUs... our best-selling bag would sell out at our top-performing store while one was sitting unsold at another store. Now, with autone, that doesn’t happen anymore.”
– Claire Casteig, Retail Director, Lancel
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Lancel boosts revenue and speeds through inventory management processes in a tenth of the time.
The challenge.
Lancel’s inventory management processes were taking teams days to complete – (rebalancing 2.5 days, replenishment 3.5 days and purchasing 5 days) while stockouts at their flagship store alone were costing the brand €10,000 a month.
Long days locked in small rooms plus reliance on Excel was a recipe for errors and being late to the party on commercial opportunities.
“When I arrived at Lancel, the most common complaint from the product team was: ‘Retail takes up an insane amount of our time!’ The biggest issue was always feeling like we were one step behind.”
“Previously, everything was managed on Excel files… It used to take them three and a half days every week just to handle replenishment, and rebalancing before a major commercial operation used to take two and a half days. Purchasing used to mean five days locked in a room from 9 AM to 10 PM, with paper, pencils, and Excel spreadsheets. With autone, this became much easier.”
– Claire Casteig, Retail Director, Lancel
The solution/
Lancel turned to autone to transform their inventory management processes into industry-envying operations. Cue innovative, time-saving, AI-driven modules covering the Buying, Reordering, Replenishment and Rebalancing stages of the product cycle, that freed up teams and boosted revenue by 10%.
Stockouts down, revenues, profits and morale up.
autone’s Rebalancing module put time back into Lancel’s hands, while getting stock shifted to where sales could soar. Boosted by rapid Replenishment, fast-moving SKUs stayed available for longer and sales rates rocketed. AI-driven forecasts kept stores stocked and allocations optimised, all in a matter of hours.
“What took two and a half days now takes two hours. With autone, I don’t have to worry about my best-selling product going to the wrong store—it’s automatically sent to where it will sell the fastest. It allows us to promote better sales rates and really allocate merchandise to the best sellers.”
– Claire Casteig, Retail Director, Lancel
projected increase in revenue
Improved stock availability – sales soared with the right products in the right locations
faster replenishment
Transforming a three day battle into a half-day breeze, ensuring stock lands where it sells.
faster rebalancing
Slashing times from two and a half days to just two hours, simplifying stock transfers and freeing up teams with better things to do.
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