Blog
Why rebalancing is retail’s secret weapon
7 mar 2025
by Matteo Andrea Montanari

Retailers, it’s 2025 and yet so many of the brands I speak to are still battling their rebalancing needs completely manually in Excel, and let’s be honest, it’s not the best.

It can be such an unproductive, laborious and painfully disconnected process. I’ve been there and done it for over a decade at Gucci, Kering and Bottega Veneta. I’ve poured my heart and soul into those spreadsheets, cell by cell, wishing there was a better way.

And even those brands forging their own path, building custom tools in-house, ultimately run into the problem that they simply cannot replicate the same outcomes as a dedicated provider. More often than not, their Frankenstein solution turns out to be less intuitive and much more complex to be configured. 

Why now is the time for smart inventory management

Fast forward to today and my role here at autone, I now get to provide a solution to those people who are in exactly the same position I was in. autone puts smart inventory management into the hands of retail teams for smarter, faster decisions with real-time insights that turn chaos into clarity. It tells you exactly what to buy, replenish, rebalance and restock, so you can move fast with confidence.

The real hero in all this, for me though, is the Rebalancing module. It makes redistributing inventory across your network a breeze, whether it’s balancing stock between stores, consolidating for top-performing locations, or clearing out space for fresh collections. It is tailored to manage sized items and optimize full size run in the stores that it is usually done manually. 

Demand and distribution planners, merchandisers and more can effortlessly shift stock where it’s needed and build in a more sustainable process to boot, just by using stock that’s already been shipped, avoiding the need to replenish from a central warehouse. Moving stock between stores (with specific rules/constraints) creates an inherently more sustainable approach to optimize the downstream part of the supply chain.

With two intuitive rebalancing options to choose from, you can handle stock transfers from start to finish in just a few clicks, because, well, you’ve got better things to do.

Our Fine Tuning option helps redistribute colors, sizes, and designs across your stores without breaking a sweat. Or to consolidate your stock in the locations where it’s selling best and watch sales soar, the Consolidation option has you covered. We can even enable a game-changing reverse logistic process in helping you to identify the low performing stores or items and clean up their stock bringing back it to the warehouse and activating re-distribution with different logics, like outlet distribution. 

Why this matters

The results alone are enough to blow you away:

+94% increase in product availability for one of our luxury fashion brand clients 

15% increase in full-price sell-through for a major global beauty brand

35% growth in sales for a Parisian fashion brand.

It’s hugely simple to use and empowers you to:

  • Crunch your historical sales data.

  • Recommend exactly what to rebalance and where.

  • Review, adjust, and approve in just a click.

  • Configure minimum estimated sales increase before proposing rebalancings among the stores 

  • Get the right products to the right place, fast.

Rebalancing—you won’t find anything like it anywhere else… and that goes for the results too.